Heather Cassell is founder and president of Whimsy Media, LLC, a professional writing, publishing and book marketing coaching and consulting firm for progressive independent small presses, individual self-publishers, nonprofit organizations, and government agencies.
Currently, Cassell is working on an historic ghostwriting project, and is a regular contributor to the Bay Area Reporter, Bay Area BusinessWoman News, TheGlassHammer.com, Jane and Jane magazine, among other publications and new media. She is also coaching Dalya Massachi, founder and owner of Writing for Community Success, through her publishing and book marketing campaigns for the forthcoming, Writing to Make a Difference. Recently, she was the managing editor of the Western Edition Newspaper, Inc. and she assisted Nina Smith, founder and owner of Queercents.com, a queer financial syndicate, with her first book proposal.
Cassell’s work focuses on lesbian, gay, bisexual, transgender and women’s issues. Her work has appeared in the Bay Area Reporter, Oakland, Just Out, ON, $pread, Babble.com, and GoodVibrations.com among other publications and new media.