Friday, September 07, 2007

The little star pimps its burgers again

Should we expect anything less from Carl’s Jr. than a sexist ad to push their burgers? No. But I’m still offended by the blatant
ad that popped up on my TV screen between news updates.

This ad hides nothing when it comes to objectifying women. A female teacher stands at the front of the room explaining when the world was discovered to be round, not flat. The woman turns to a profile, when the frame freezes an outline of her figure is drawn. Some pubescent white boys then break out into a rap about her figure.

This recent push to get adolescent boys to buy Carl N. Karcher’s burgers to fill the coiffeurs of conservatives is really quite sickening. This year’s first quarter earnings for CKE Restaurants, Inc., which runs Carl’s Jr., as well as, a number of other fast food franchise chains, was just under $1.6 million, according to Market Watch. And guess where that money is going…

For those of you who don’t know, Karcher is devoted to giving his fortune from the franchises he’s built under CKE Restaurants, Inc. to conservative causes. His money has gone towards battling against abortion and queer rights. Karcher was the biggest supporter of the Briggs Initiative in 1978. The ballot measure that would have required termination of gays and lesbians from working in public schools was defeated by over 1 million votes.

So, it really shouldn’t be a surprise, especially with Carl’s Jr. ad campaigns of recent years that have included Hugh Heffner and Paris Hilton, which were demeaning to women and offensive as well…but honestly this new ad is really over the top.

To protest this ad, contact:

Andrew F. Puzder
President and CEO
CKE Restaurants, Inc.
6307 Carpinteria Avenue, Suite A

Carpinteria, CA 93013

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